James Roberts

James Roberts

Partner, Advisor

James became part of the Lone Peak team in 2017 through partnership with Redirect. He studied economics and political science at the University of Utah. James was formerly Senior Vice President of Sales and Marketing at ViaWest, Senior Vice President at Harris & Love Advertising, Co-founder of U235 Interactive, and Director of Corporate Development at Sundance. James is a digital marketing pioneer and agent of change. The ever-changing marketplace and the opportunities that market creates are what makes James tick. When he’s not talking on the phone or creating Rube Goldberg diagrams on a whiteboard, you’re most likely to find James on a golf course.